design for web, print & multimedia
01273 725 687
01273 725 687
Brightred are experienced brand developers, and we know that successful brand design means promoting your business’s strengths. Brightred understand the power of visual communication, and how your graphic design can speak to your audience.
The process begins by defining the essence of your brand. When we have assessed and evaluated your brand, we begin developing the messages you want your business to communicate. Once we’ve agreed on an approach we start to sketch out the look and feel of your visual identity.
In a crowded marketplace your business needs something extra, some kind of magic ingredient to help it stand out. Brightred provide the inspiration, the creativity and the ideas to give you a competitive edge, and lift your business high above the competition.
We understand that the way your brand is presented and perceived can have a major impact on the fortunes of your business. Our brand development strategies are structured around a four stage process, although not every project requires all four stages. Your brand program will be tailored to your requirements... Learn more »
During the first stage we assess your brand and explore the strengths and weaknesses of your business, marketplace and competition. Research is based on both face-to face activity and non-personal environments such as websites, research and PR. We talk with your key personnel, thought-leaders and customers. Only by understanding the foundations of the brand are we able to make recommendations, so this initial research is critical to the success of our work.
Stage 2: Development of design framework
At this stage we establish your communication strategy, based on our understanding of your brand and your business objectives. We also document your company vision, values, competitor positioning, core proposition and ultimately, the personality of the brand, its tone of voice and some broad suggestions of what your brand looks like. This includes proposing suitable graphics, typography, colour palettes, imagery and layouts for your brand and marketing materials to use.
Stage 3: Delivery and implementation of design strategy
Once your brand is defined and the design strategy documented, we assemble a team of senior-level creative professionals that are hand-picked for you. By using a wealth of expertise on each job, Brightred are able to guarantee that each component of your design work is to the highest standard. In addition to the delivery of your design work, we offer brand guidelines that can be used to drive your brand for years to come.
Stage 4: Evaluation and monitoring
As part of the ongoing evolution of your brand, we evaluate the effectiveness of online and offline communications to ensure your brand develops to its full potential. Our work with a wide range of organisations means we understand the challenges faced by businesses and communicators.
We see our role as that of a trusted partner that delivers a professional service but also advises on best-practice and gives strategic advice on the development of marketing and communications.
